B2C (Business to Consumer) is a business model in which a company provides its goods or services directly to end consumers, i.e., ordinary people. In turn, B2B (Business to Business) describes the relationship between businesses when companies offer their goods or services to other organizations.

The main difference between these two models lies in to whom the products or services are directed. A B2C gambling license is used to provide services to players who purchase services for their own needs. This license grants the right to a gambling business operator to provide gambling services to individuals.

On the other hand, B2B licenses provide access to products or services for other companies. B2B customers, or buyers, are other companies, not individuals. Such a license is necessary for online product providers who supply them to B2C operators. These include:

• platform providers;
• providers who produce, develop, supply, and/or launch games and gaming systems;
• providers of electronic wallets for users;
• bookmakers;
• sports integrity monitoring organizations;
• independent testing laboratories.

It is important to understand that when obtaining a B2B license, a company plays the role of a supplier of products or services to other businesses, not to end consumers. Obtaining a B2B license in the gambling industry provides the service provider with unique opportunities to expand their business. It allows entering new markets and operating in various jurisdictions. Thanks to the B2B license, the service provider can significantly increase their client portfolio.

In different cases, a different type of license is required, and this depends on the target audience of your business. If your customers are end consumers, B2C licenses will be the optimal solution. If your business is focused on working with other companies, then B2B licenses will be the best choice.

How to obtain the necessary license

This information is only an overview and does not replace consultation with a specialist. We recommend consulting with lawyers in the field of IT-OFFSHORE licensing to obtain accurate information that meets your needs.